Carl's Jr. Brings Back Award-Winning Portobello Mushroom Burger
Oct 31, 2007
Customer Demand Spurs Return of Premium Quality Burger
CARPINTERIA, Calif. — October 31, 2007 — The Portobello Mushroom Six Dollar Burger™ returns to the Carl's Jr.® menu today. First introduced in 2005, the award-winning Portobello Mushroom Six Dollar Burger became a customer favorite and set the standard for fine-dining taste at a quick-serve price.
"The Portobello Mushroom Six Dollar Burger was the most popular limited-time addition to the Six Dollar Burger™ line at Carl's Jr. when it was introduced two years ago," said Brad Haley, executive vice president of marketing for Carl's Jr. restaurants. "It was, and still is, the only fast-food burger topped with premium-quality Portobello mushrooms. So, when we heard over and over from our guests that they wanted the Portobello Mushroom Six Dollar Burger back at Carl's Jr., we listened."
During its initial appearance on the Carl's Jr. menu, The Portobello Mushroom Six Dollar Burger won the product award for excellence from Produce Business Magazine, and was among a handful of menu items profiled by USA Today for a trend story on fast-food going gourmet.
"Our original Six Dollar Burger was so named because it had the quality and taste of burgers that could only be found at sit-down restaurants, which cost six dollars or more, but it sold for about four dollars," added Haley. "The initial success of that single burger led to the line of six, Six Dollar Burgers we have today, plus several limited-time additions like the unique Portobello Six Dollar Burger."
Today's addition to the popular Six Dollar Burger line features high-quality Portobello mushrooms sliced and sautéed with garlic and parsley. The "five-star" mushroom sauce tops a charbroiled, 100 percent Angus beef patty complemented by melted Swiss cheese, sliced red onions, juicy tomato, and crisp lettuce on a seeded bun.
The Portobello Mushroom Six Dollar Burger will sell for $4.89 at participating restaurants – or $6.89 as part of a combo meal. In addition, customers can add Portobello mushroom sauce to any burger for 99 cents.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended March 26, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,020 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,111 Carl's Jr. restaurants, 1,909 Hardee's restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.