Carl's Jr. and Hardee's Promise Chilly Holiday Merri-Mint
Nov 6, 2006
Newest Mint Chip Hand-Scooped Ice Cream Shakes & Malts™ Brrrring Seasonal Cheer
CARPINTERIA, Calif., Nov 06, 2006 -- Carl's Jr.® and Hardee's® (NYSE: CKR) have announced the forecast for this holiday season, and the menu looks delightful. Mint Chip Hand-Scooped Ice Cream Shakes & Malts™ are the latest flavor to refresh appetites at both of the sister hamburger chains, and these shakes aren't waiting for snowfall! Beginning Wednesday, Nov. 15, the chocolate-infused, minty delights breeze into Carl's Jr. and Hardee's markets across the country.
The Mint Chip cold snap presents an opportunity for Carl's Jr. and Hardee's patrons to scoop up yet another cool and creamy complement to the 100 percent Angus beef Six Dollar Burger™ and Thickburger™ lines so popular at the two chains. It's also a tasty pick-me-up for those passing through the drive-thru on their way home from holiday shopping. "We are confident that our Hand-Scooped Ice Cream Shakes and Malts are the best in fast food because they're made the old-fashioned way, with real ice cream and milk and blended by hand," says Brad Haley, executive vice president of marketing for Carl's Jr. and Hardee's. "And the new Mint Chip flavor is the perfect addition for the holiday season."
The new Mint Chip Hand-Scooped Ice Cream Shake features real, hand-scooped vanilla ice cream, mint syrup, chocolate flakes and real milk blended to order, and is topped with whipped cream. A scoop of malt powder can be added for a classic malt taste. The shakes and malts sell for $2.99 at most company-owned restaurants, although pricing may vary.
Carl's Jr. and Hardee's Food Systems, Inc. are wholly owned subsidiaries of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended Aug. 14, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,131 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,072 Carl's Jr. restaurants, 1,945 Hardee's restaurants and 98 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Carl's Jr. or Hardee's near you, go to www.ckr.com, www.carlsjr.com, or www.hardees.com.